Thursday, March 19, 2009

Apple Brings HD Movie Purchases to iTunes Store


In a move that I knew they would eventually make, Apple announced today that movies are now available for purchase in Hi Def from the iTunes Store.
CUPERTINO, California—March 19, 2009—Apple® today announced that iTunes® customers can purchase and rent box office favorites including “Quantum of Solace” and “Twilight” in stunning HD on the iTunes Store ( Starting today, movie fans can purchase box office blockbusters for download in HD for $19.99 from iTunes, and films will be available as iTunes Movie Rentals in HD for $4.99 within 30 days after release. Customers can enjoy these films in HD on their Mac® or PC and on their widescreen TV with Apple TV®, as well as in standard definition on their iPhone™ or iPod® with video. The iTunes Store is the world’s most popular online TV and movie store, with over 250 million TV episodes purchased and over 33 million movies purchased and rented.

I do think the price on these digital files is too high, though. But that's not exactly Apple's fault. The movie studios have generally been setting prices for online video content sales. They really need to get their heads out of their asses on this and stop charging the same price for digital media as much for a physical disc.

But overall this a win for consumers. The more choices we have the better.

Oh, and by the way: I'm scooping all the other Mac news sites with this. Nyah, nyah, nyah.

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