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Saturday, May 10, 2008

Apple Inc: Enemy of the planet

If you believe the leading environmentalist groups it would seem that Apple, Inc. is single handedly responsible for global warming. Of course this isn't that case and these groups have been roundly discredited for the shots they've taken at Apple. But that doesn't stop a group called Climate Counts (who?) from taking their shot. Roughly Drafted Magazine breaks it down:
Copying the self-serving campaigns run by SVTC and Greenpeace, the group Climate Counts has made Apple, Inc. the core of its latest press releases. The group says Apple “is not yet taking meaningful action on climate change,” and is a “choice to avoid for the climate-conscious consumer,” but then points out that its “action” metrics are all based on ineffectual political posturing. And the reason for the tough critique: Apple elected not to join the Climate Counts consortium last year and throw money at the group’s ineffectual efforts to “facilitate engagement.”

The rest of the article is RD's usual through job. The short story is, though, Climate Counts is attacking Apple, Inc. on dubious data and is just trying to make political hay because Apple is such a big target. Apple's products actually are environmentally friendly. So buy all of them you want.

2 comments:

  1. from RD: "Apple elected not to join the Climate Counts consortium last year and throw money at the group’s ineffectual efforts."

    I don't get it. What is the "Climate Counts consortium"? I tried to Google that but I couldn't find anything.

    Intel, Microsoft, Google, etc, have signed up to join the Climate SAVERS Computing Initiative, and Apple declined to join it. This is not just about throwing money, associate member dues are $2,500 annually, but affiliate membership is free.

    Are Climate Counts and the Climate Savers related in any way?

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  2. I honestly don't know the answers to your questions.

    ReplyDelete